PAUSE • MOVE • CREATE • RECONNECT

Rooted in the ethos of balance — between work and life, body and mind, personal style and cultural identity — Sama caters to those who seek strength in stillness, harmony in motion, and a deeper connection to their roots. We had the privilege of designing their logo and setting the tone for their visual identity. The Sama logo is a seamless blend of tradition and evolution.

The fluid grace of Devanagari meets the structured to embody balance, grounding, and growth. Its subtle asymmetric harmony reflects strength and softness, while the tattoo-like aesthetic symbolizes that Sama becomes one with you — an extension of identity and movement. Boldly Indian, unmistakably modern, it carries the essence of heritage in motion.
 

"Astu Studios has been the closest friend and well wisher for us from the day we conceived the idea of Sama. All the beautiful things that people experienced about the Sama retreat, even before they entered the retreat are all thanks to Astu Studios. The invites were so beautifully and thoughtfully designed. Surya Vasishta has been the biggest strength and support for us throughout this journey and will continue to be our support, hopefully, as we take this journey forward."

Yashaswini Gurulingaiah
Co Founder & Brand Strategist