Parka is Tulu for ‘Let’s Drink’.

Picture this: You’re by the sea side of Karnataka. And you wish to unwind with a close friend after a long hard day under the humid sun. You hit the friend up, and in one word, say an entire sentence, or often, convey an emotion. ‘Parka?’, you say.

‘Barpe’, inevitably comes the reply. ‘I’ll be there’.

During the day, you might ask, ‘Chaa parka?’, meaning, ‘Let’s have tea?’. But as the sun sets, ‘Parka’ can just mean one thing. What you are at Parka for!

In the crowded F&B landscape of Kalyannagar, Bengaluru—where new pubs and restaurants launch every month—Parka Restobar needed a clear differentiator. The founders’ roots in coastal Karnataka offered a natural storytelling opportunity: the name Parka, Tulu slang for “Let’s drink,” was inherently friendly, unpretentious, and full of character.

From the outset, the design process centered around that single word. The visual identity was built by borrowing from real boats along the Karnataka coast, where thick, bold letters are painted onto hulls to remain legible against bright sun and salt air. Bebas Neue’s clean strength provided the typographic backbone, but it was the custom adjustments—sloping cuts inspired by the boat’s profile, and a curved base echoing the keel resting on sand—that turned the wordmark into something distinctive.

This design direction helped the logo become more than a label: it became an invitation to gather and share stories, just as fishermen do after a long day at sea. To balance this warmth with an upmarket sensibility appropriate for Bengaluru’s urban crowd, the descriptor “Restobar” was set in Montserrat Light, and an unconventional brand color was chosen to complement the planned interiors.

The result resonated with customers and food bloggers alike. Guests frequently mention the ambience as a key reason they return, alongside the quality of food and drinks. The logo’s storytelling power is extended inside the space: photo frames showcasing Tulu culture—each with QR codes linking to deeper information—encourage curiosity and connection.